Introduction to Digital Environment

· Internet Marketing

· Mobile Marketing

· Interactive TV and etc.

· Digital Marketing in Iran

۱ hour

SBU

Digital Marketing Tools & Techniques (with main focus on Iran’s Environment):

· Websites and CMS (discuss iovative technologies and tools available for web design)

· Site Security and SSL

· Search Engine Optimization (SEO) (discuss the topic and focus on issues related to .ir and Iran’s market)

· Site Structure

· Page names, tags, description, URLs, HTML, XML, and Anchor Text

· Website optimization, Image optimization, robots.txt, mobile site indexing, and user-agent format

· Google webmaster tools and google analytics with focus on Iran’s environment

· SEO for Mobile Phones

· Bing Webmaster Tools

· Local Internet Marketing (focus on Iran’s market for google map, and other engines)

· Social Media Marketing (discusssocial medias including Facebook, Facetime, Twitter, and

· LinkedIn, but focus on the local versions and those widely used in Iran such as Instagram, Facenama, Wathsup and Telegram)

· Video Marketing (discuss YouTube, but focus on Iranian version Aparat, talk about making easy videos and advertising via SM)

· Blog and Content Marketing (discuss blog.ir)

· Promoting website, local business, and RRS feed

· Email Marketing (mailer)

۵ hours

SBU

Digital Marketing Strategy

· Develop DM Strategy (Linking Digital Marketing Strategy with Marketing Strategy

· Integration of digital marketing and branding into the whole business

· B2B, B2C, B2G digital marketing

· Ecommerce (Start-up companies, Amazon, Alibaba, eBay, Shopify)

۱ hour

CBSC/SEEC

Digital Marketing Tools and Techniques (with main focus on global environment)

· Public Relation and Media Marketing

· Pay-Per-Click and Cost Per Click Advertising

· AdWords Express

· Google Search Console (google.com/webmasters)

· Google Analytics (google.com/analytics)

· Google Trends (google.com/trends)

· Google Alerts (google.com/alerts)

· G Suite – the cloud-based office productivity suite

· Google Shopping Campaigns (google.com/retail/shopping-campaigns)

· Google Merchant Center (google.com/retail/merchant-center)

· Google Trusted Stores (google.com/trustedstores)

· Social Media Marketing and Advertising (with main focus of Facebook, Twitter, Facetime, and LinkedIn)

· Video Marketing (with main focus on YouTube, discuss ways of making and uploading videos)

Digital Branding and Reputation Management

· Listing Management (online presence on hundreds of search engines and chaels)

· Data Cleansing (missing or wrong online info on business)

· Store Locator (google and tens of other chaels)

· Local and global data management (maps, aps, and search engines)

· Review Monitoring and Response (real time Facebook, Yelp and etc., review monitoring, control and response)