Digital Marketing Tools & Techniques (with main focus on Iran’s Environment): · Websites and CMS (discuss innovative technologies and tools available for web design) · Site Security and SSL · Search Engine Optimization (SEO) (discuss the topic and focus on issues related to .ir and Iran’s market) · Site Structure · Page names, tags, description, URLs, HTML, XML, and Anchor Text · Website optimization, Image optimization, robots.txt, mobile site indexing, and user-agent format · Google webmaster tools and google analytics with focus on Iran’s environment · SEO for Mobile Phones · Bing Webmaster Tools · Local Internet Marketing (focus on Iran’s market for google map, and other engines) · Social Media Marketing (discusssocial medias including Facebook, Facetime, Twitter, and · LinkedIn, but focus on the local versions and those widely used in Iran such as Instagram, Facenama, Wathsup and Telegram) · Video Marketing (discuss YouTube, but focus on Iranian version Aparat, talk about making easy videos and advertising via SM) · Blog and Content Marketing (discuss blog.ir) · Promoting website, local business, and RRS feed · Email Marketing (mailer) |